Film Florida, Inc. announced the hiring of John Lux as Executive Director of the entertainment production association to expand operations and manage the recent growth of the organization. With increased membership and the greater role the organization now plays in marketing the state of Florida for production and digital media companies and projects, Film Florida added a full-time position. Lux had previously been on Film Florida’s Executive Board as Treasurer as well as being Chair of the Marketing Committee. The announcement comes days after Film Florida announced Kelly Paige as the new President for 2016 – 2017.

“Based on the growth the organization has seen over the past few years, this is an obvious next step to continue the positive momentum forward. We’re are thrilled and fortunate to recruit John in this role,” Kelly Paige, President of Film Florida said. “Our organization is made up of volunteers from around the state, but to now have a full-time executive focused on Film Florida’s future and the entire industry is a huge advantage. I look forward to working with John in strengthening our roll in marketing, membership and legislative matters as it relates to the production and digital media industry in Florida.”

Film Florida is dedicated to developing new marketing and legislative strategies with an emphasis on increasing membership and adding new programming initiatives to maximize the exposure and diversity of the Film Florida brand.

“I am excited to take on this new role with Film Florida to focus on the organization’s membership and marketing the industry, it’s a challenge that I am anxious to take on,” John Lux mentioned. “The production and digital media industry has been an economic driver in Florida for decades through high-paying jobs, economic development and enhanced tourism and I look forward to spreading that message and strengthening our industry. Our industry, with 16,000 companies in Florida and 100,000 Florida residents working in the industry, is stronger as one voice than many individual voices so focusing on membership and keeping everyone together will be key.”

As Treasurer the last two years, Lux has helped grow the organization’s financial position. As Marketing Chair, he executed the Film Florida rebrand in December 2014, creating an entirely new image, website, sizzle reel and visible internal and external presence. He has worked tirelessly with the Legislative & Marketing Committees to create and deploy two major legislative toolkits, developing all aspects from statistics to style, presenting the document in a professional manner aligned with high-quality industry standards. Lux also took over the social media strategy and execution for Film Florida in 2014, which has resulted in increased participation on Facebook, Twitter and Instagram by the thousands. He has also been integral to the legislative efforts meeting with over 40 legislators and aides since joining the Executive Board. His relationships are far reaching across the state and he has done an exemplary job working with the media on numerous occasions representing Film Florida and our industry’s accomplishments and needs.

About Film Florida: Film Florida is a not-for-profit entertainment production association that serves a leadership role in Florida’s film, TV, production and digital media industry by representing all aspects of the business including film commissions, industry, labor, associations and education. The growing membership driven organization provides a network, a platform, and the benefits of playing an active part in solidifying Florida’s position as a major production destination, positive economic development driver and tourism generator. For more information about Film Florida visit

# # #
Kelly Paige,, 727-254-0025
John Lux,, 407-494-6195