Join Film Florida at the Annual Florida Governor’s Conference on Tourism in West Palm Beach. The Governor’s Conference is hosted by VISIT FLORIDA and will be held Wednesday, September 9 – Friday, September 11, 2026 at the Palm Beach County Convention Center. Film Florida will participate in the Governor’s Conference with a booth and materials to educate tourism stakeholders on our shared marketing and tourism goals for the state of Florida.

The annual Florida Governor’s Conference on Tourism (GC) is the premier educational conference for the Florida tourism industry. The conference brings together close to 1,000 tourism industry professionals, advertising agencies, travel experts and state leaders to network and to explore the latest trends and opportunities for the tourism industry. GC will give attendees the opportunity to continue both professional and personal development by featuring dozens of specialized speakers both on the main stage as well as in many breakout sessions. With nine+ hours of dedicated networking opportunities for attendees, GC is sure to provide ample time for new connections and potential business opportunities!

This year, we are excited to offer Film Florida members two packages. The cost for FULL REGISTRATION will be $1,400 which will include access to the Film Florida booth for meetings and marketing opportunities, as well as full access to the entire conference, and all provided meals. The Conference Only registration will be $850 which includes full access to the entire conference, including all provided meals. This package does not include participation in the Film Florida booth. If you would like to participate, please email info@filmflorida.org and let us know by Friday August 21, 2026.

Pending final details, Film Florida will present the Film Florida Tourism Ambassador Award during the conference luncheon on Thursday September 10, 2026. Recent recipients include Burt Wolf, Vanilla Ice, Emilio Estefan, Jr., Sharon Gless, and Burt Reynolds.

The room block for the Governor’s Conference on Tourism at the Hilton West Palm Beach with room rates of $215 + 13% tax, West Palm Beach Marriott with room rates of $187 + 13% tax, and Hyatt Place West Palm Beach Downtown with room rates of $149 + 13% tax. Click HERE for more information and to book your room. The room block for the Governors Conference on Tourism typically sells out, do not delay in booking your room.

Film Florida will be hosting our Quarterly Meeting Tuesday September 8 & Wednesday September 9, 2026, Hilton West Palm Beach in an effort to make it easier for those wishing to participate in our Quarterly Meeting and the Governor’s Conference on Tourism. Don’t delay in booking your hotel room, whether you plan to attend the Film Florida meetings and/or the Governor’s Conference on Tourism.

We hope you’ll join us for this opportunity. Thank you for your continued support and engagement!